January 20, 2016 the launch of Noor By Pasha

On the 21st of June 2014, the House of Pasha launched our first ever women's wear line, “Noor” introducing a brand new fabric in the market, FlexWeave. The especially developed bespoke fabric has a unique stretchable property due to it being a 100% natural fiber. It absorbs moisture effectively, has exceptionally good drape quality and is highly comfortable in the hot summer months. The talented fine arts expert Sahar Noon in collaboration with leading fashion personality Sara Shahid of Sublime who was the chief fabric consultant for the brand, exclusively designed the prints and embroidery.

Noor by Pasha is available across all major retailers of Pasha.

the unique thing about noor is flex weave which is an all natural pure cotton stretchable fabric which we have developed ourselves

Khawaja Usman